• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

White responds to low TUF 13 ratings

April 4, 2011 by Jason Cruz 5 Comments

Dana White posted a response to the critics that have called out the low ratings for The Ultimate Fighter 13’s debut. On the Underground, he posted a response stating that TUF was here to stay.

Via The Underground:

“SINCE WHEN IS 1.5 MILLIONS VIEWERS BAD? People have been saying it is dead since season 4. Sit back and watch bitches or don’t. TUF isnt going anywhere!!!! deal with it.”

The post was authored by dfw jr, White’s alias on the forum.

Payout Perspective:

The expected response from dfw jr? In comparison, Bjorn Rebney’s response to Bellator’s low ratings was measured and painted the future of Bellator in a positive light. On the other hand, White’s response is defensive. Definitely both White and Rebney have issues with its shows. However, it is too early to call each a failure. TUF is not off to a good start. It may have to rely on guest stars or breakout fighters from the house to attract viewers. But, as we’ve been told, TUF is not going anywhere.

Filed Under: Public Relations, ratings, TUF, TV

Reader Interactions

Comments

  1. Machiel Van says

    April 5, 2011 at 7:01 am

    He’s got a point. The ratings aren’t bad per se, they just aren’t what was expected given Lesnar’s presence on the show.

    Reply
  2. Jason Cruz says

    April 5, 2011 at 7:42 am

    MV: No doubt. So why does he need to come out and denounce critics already?

    Reply
  3. mmaguru says

    April 5, 2011 at 8:14 am

    Wow, Dana is actually in defensive mode. By now you would think he would have matured beyond bickering with the blogosphere. Relatively speaking the numbers were pretty disappointing, however, it’s early in the season and things could start to move in the other direction. Personally, as I have indicated on this site in the past I’ve stopped watching consistently since around season 4. It would only be a matter of time that the show levels off and drops a tad in ratings. Even American Idol and Survivor have dropped over the years.

    Reply
  4. Jose Mendoza says

    April 5, 2011 at 10:25 am

    Well, I know some are saying that the ratings are low because they didn’t have a live fight card leading the new season, but then think about it… do you need a live fight card to get people to watch Brock Lesnar on free TV? This is the #1 PPV seller in UFC. His average UFC PPV sales per event are only a few hundred thousand less than how many people tuned in for the season debut of TUF last week.

    Reply
  5. Machiel Van says

    April 6, 2011 at 6:52 am

    Sometimes I think Dana responds to things like this just so he won’t have to hear about the same issue in interviews and press conferences over, and over, and over…

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

UFC 330 Payout Perspective

Update on CSI Entertainment – Mayweather lawsuit, Injunction request withdrawn

The Legal Submission 109 takes a look at TKO Earnings

Plaintiffs in Johnson antitrust lawsuit file statement prior to status conference

Despite two big losses, TKO touts another solid quarter

Muhammad Ali American Boxing Revival Act of 2026 introduced into Senate with minor changes

Archives

MMA Payout Follow

MMAPayout
Retweet on Twitter MMA Payout Retweeted

Probably people that avoid you

Matt Caulkins right now preparing his “substack”

Hoop Central @TheHoopCentral

ENES KANTER AND NATASHA CLOUD GOING AT IT. 🤯👀

Masvidal hair though, amirite

MMA Junkie @MMAJunkie

Jorge Masvidal hints that big news could be coming soon regarding his UFC return, and names Leon Edwards as an opponent he’d like to face 👀 (via @jeroguerra10)

Retweet on Twitter MMA Payout Retweeted

An entire sports media industry was able to keep Kyle shanahan accident silent but couldn’t wait to break the wishes of a player who asked for privacy about the death of his child. Disgusting.

Retweet on Twitter MMA Payout Retweeted

Teo looking at those midterm polls and said time to pivot

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports