Heavy.com introduces Fight Day Live

March 23, 2011

Heavy.com has produced a pre-event UFC show that will air prior to all UFC PPVs. In collaboration with the UFC, Fight Day Live aspires to be the ESPN College Gameday prior to UFC PPVs.

The next pre-show will occur an hour before the first Facebook prelim fight at UFC 129.

Via Crunchgear.com:

Heavy.com’s Fight Day Live first aired before UFC’s January pay-per-view event, UFC 126, held in Las Vegas…[i]t aims to give fans a show behind the show of sorts, to give fans access to UFC fighters who they might otherwise only see talking to Joe Rogan in the octagon, or perhaps during one of UFC’s slick countdown specials on Spike TV, and to have some of the best mixed-martial arts journalists around weigh in on the night’s upcoming events.

[i]t’s heavy.com’s plan to be there, and to give you something to do before the first preliminary fights begin on Facebook.

The first episode, from January, was seen by some 250,000 viewers when you combine live and non-live viewers

Payout Perspective:

This is an interesting concept. Although Versus has done similar shows prior to UFC events on Versus, the PPV pre-show should garner more viewers due to the fact that PPV events have better fights. It will be interesting as to the amount of viewers of the show from PPV to PPV.

3 Responses to “Heavy.com introduces Fight Day Live”

  1. Diego on March 24th, 2011 2:55 AM

    Jason,

    Where is this going to be shown?

  2. Jerry on March 24th, 2011 7:24 AM

    Diego, I watched it on Heavy.com

  3. Jason Cruz on March 24th, 2011 8:23 AM

    Online at HeavyMMA.com and I’m told you can watch it on your phone at mixedmartialarts.com with its iphone App.

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