Video: Lawler preps for the Gator

January 28, 2011

Before his fight Saturday night, Strikeforce’s Robbie Lawler goes through fighter prep in San Jose before his fight with Ronaldo “Jacare” Souza. MMA Fighting goes behind the scenes with Lawler in this video.

Payout Perspective:

Lawler’s Fight Journal is a great way for him to market himself. It is a sacrifice to let cameras follow you around before a big fight, but many fans are interested on what a fighter goes through and this gives you that perspective. The video lets you see the many obligations a fighter has on top of concentrating on the fight. Also, not a bad way for Lawler’s clothing sponsor, Raw State, to get some publicity.

An interesting part of the video is Matt Hughes talking to Strikeforce’s Rich Chou about BJ Penn around the 1:30 mark.

One Response to “Video: Lawler preps for the Gator”

  1. Tweets that mention Video: Lawler preps for the Crocodile : The Business of MMA -- on January 28th, 2011 4:51 PM

    […] This post was mentioned on Twitter by Danny Denhard, said: Video: Lawler preps for the Crocodile (MMA Payout) #fb […]

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