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Archives for January 2011

FX looking to add sports programming

January 31, 2011 by Jason Cruz 6 Comments

The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]

Filed Under: TV, UFC

Spike TV to show 12 “UFC Prelims” in 2011

January 30, 2011 by Jason Cruz 2 Comments

Last week Spike TV announced that it would air “UFC Prelims” for 12 UFC PPVs in 2011. The first one hour prelim show will be this Saturday prior to UFC 126. According to the Spike TV release, “Spike has aired 13 “UFC Prelims,” beginning with UFC 103 in September 2009, with an average viewership of […]

Filed Under: TV, UFC

Is Herschel Walker good for MMA?

January 29, 2011 by Jason Cruz 20 Comments

At 48 years old, Herschel Walker is set to fight on the Strikeforce card Saturday night. Because of his football celebrity, he has been able to penetrate mainstream media by talking about the fact that he could still play football at his age. Strikeforce and Showtime should benefit from this crossover publicity. But is Walker good for MMA? […]

Filed Under: Public Relations, Strikeforce

Video: Lawler preps for the Gator

January 28, 2011 by Jason Cruz 1 Comment

Before his fight Saturday night, Strikeforce’s Robbie Lawler goes through fighter prep in San Jose before his fight with Ronaldo “Jacare” Souza. MMA Fighting goes behind the scenes with Lawler in this video. Payout Perspective: Lawler’s Fight Journal is a great way for him to market himself. It is a sacrifice to let cameras follow you […]

Filed Under: Strikeforce

Gretzky still more popular than GSP in Canada

January 28, 2011 by Jason Cruz 6 Comments

Despite Dana White’s claim that Georges St. Pierre is more popular than Wayne Gretzky in Canada, a recent poll revealed otherwise. Via Sportsnet.ca: A Canadian Press-Harris Decima survey showed Gretzky outdistancing the mixed martial arts champion when respondents were asked to grade their opinion of Canadian celebrities. The national average was a grade of 7.29 […]

Filed Under: UFC

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