Survey says UFC growth has peaked
December 1, 2010
This week’s Sports Business Journal’s (subscription required) sixth annual reader’s survey believes that the UFC has peaked in its growth as a sports property. Among the questions posed to its readers, 53% of the responses indicated that the UFC has plateaued. The survey was conducted online over three weeks starting Sept. 27th.
The survey question via Sports Business Journal:
Will UFC (Ultimate Fighting Championship) continue to grow in mainstream acceptance or has it peaked as a sports property?
Continue to grow 46.95%
Has peaked 53.05%
There were 1,293 responses to this question.
Although readers thought that the UFC growth peaked, another survey question ranked the UFC second behind Major League Soccer as the “Property/organization with the most growth potential.” (1,295 responses)
Also, the UFC ranked second to last in the category: “Most innovative property.” The NFL ranked first followed by the NBA, MLB, MLS, NHL and then the UFC with NASCAR in last. (1,291 responses)
It may be noteworthy that the survey was taken prior to the announcement of the UFC-WEC merger. The merger may sway readers that there could still be more growth or confirm the belief that the UFC has maxed out. The survey responses are fairly even (53-47) and coupled with the other survey question believing that the UFC was second among leagues with the most growth potential, it is hard to determine a definitive conclusion.
With international shows, hints of a television deal and the addition of fighters from the WEC and two more weight divisions, it is hard to say that the UFC has peaked as a sports property. 2011 should be an interesting year to watch what the UFC does in terms of growth.