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Archives for July 2010

Zuffa Suing Pavia, Bellator

July 30, 2010 by Kelsey Philpott 19 Comments

Kevin Iole of Yahoo! Sports MMA is reporting that Zuffa has filed a lawsuit against MMA agent Ken Pavia and Bellator Fighting Championship alleging the theft of trade secrets. According to the suit, filed Wednesday in Clark County District Court, Pavia delivered confidential contracts, including fighter agreements, to Bellator after being asked to do so […]

Filed Under: Bellator, legal, UFC

RDA TV Sells More UFC Programming

July 30, 2010 by Kelsey Philpott 2 Comments

UK-based sports programming distributor RDA TV has reportedly sold a host of new MMA programming content to television networks in France, Turkey, and the Ukraine. The company has recently licensed UFC programming to ESPN Classic for France, Digiturk in Turkey and QTV in Ukraine. RDA TV previously licensed UFC programming to ESPN for the U.K., […]

Filed Under: TV, UFC

K-Swiss Purchases FORM Athletics

July 30, 2010 by Kelsey Philpott 5 Comments

Yesterday, it was officially announced that K-Swiss has purchased FORM Athletics from founder and CEO, Mark Miller. California Sports Company K-Swiss (Nasdaq: KSWS) announced today the acquisition of Laguna Beach-based FORM Athletics. Terms of the deal were not disclosed. FORM Athletics will operate as a division of K-Swiss led by Mark Miller, FORM’s incumbent founder […]

Filed Under: Apparel, Mergers and Acquisitions, sponsorships

UFC on Versus 2 Gets Split-Screen Commercials

July 29, 2010 by Kelsey Philpott 11 Comments

John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at […]

Filed Under: TV, UFC

MMA Sponsor News

July 29, 2010 by Kelsey Philpott Leave a Comment

Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]

Filed Under: Apparel, sponsorships, UFC, WEC

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