Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA. The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]
Archives for June 2010
Fedor vs. Werdum: 412,000 Viewers
SpikeTV has distributed another ratings comparison press release in the wake of last weekend’s Strikeforce on Showtime head-to-head with the replay of UFC 113. The release states that Strikeforce garnered a 1.38HH rating with an average viewership of 412,000 viewers while also drawing a 1.39 in M18-34 and 1.2 in M18-49. By comparison, the UFC […]
AB Inbev Reviewing Sponsorship Roster
This week’s IEG Sponsorship Report brings interesting news of an on-going audit at AB Inbev designed to analyze and evaluate over 300 sponsorship agreements the company currently has with different sports properties throughout the world. The goal of the audit is to align AB-InBev brands with the new global sponsorship strategy that will be implemented […]
Spike to Broadcast UFC 116 Weigh-Ins
The UFC and Spike TV have officially announced that the UFC 116 weigh-ins will be broadcast live on Friday, July 2nd at 7PM ET/4 PM PT from the MGM Grand Garden Arena in Las Vegas, Nevada. New York, NY, June 28, 2010 – Spike TV will telecast live coverage of the weigh-ins for the highly-anticipated […]
Fedor Loss Not the End of the World
He lost. He’s not the invincible machine that everyone thought. He’s human. Is that not the beauty of this sport? Mixed martial arts has a way of mimicking the trials and tribulations of life in a manner that few sporting events can. The moment that Fedor decided to become more aggressive is the moment that […]