AKA Licensing Program
May 24, 2010
American Kickboxing Academy has announced that it will officially begin its licensing program at this weekend’s UFC Expo that coincides with UFC 114 in Las Vegas, Nevada.
The American Kickboxing Academy® is going to present opportunities to license its federally registered trademark at the UFC® Fan Expo™ on May 28-29 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Several American Kickboxing Academy® team members will make appearances at AKA™’s booth, including undefeated heavyweight sensation Cain Velasquez, welterweight number one contender Josh Koscheck, and fan favorites Jon Fitch and Mike Swick. Fans will have the opportunity to purchase AKA™ apparel and collect autographs, as well as to win autographed items through contests. Clients interested in licensing opportunities will have the chance to discuss ways to partner with AKA™, including affiliated training facilities and product licensing.
I can’t help but feel as though we’re finally starting to see a bit of a business evolution within the mixed martial arts industry. Some of these companies have realized that they have valuable properties with significant exploitable potential; and, as a result, they’re now moving to license or sell those properties to earn extra revenue. We saw it first with the UFC’s merchandising and collectibles initiatives – and many would argue that they took too long to do that – and now we’re seeing brands like Tapout and AKA explore more opportunities than what are just immediately in front of them.