UFC-Topps Promotion Finds First Winner
April 15, 2010
Part of the UFC’s push towards a more diversified set of revenue streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in which the purchaser of a triple autographed card (Dana, Chuck, and Tito) would win a trip to Vegas and a day with Dana White.
UFC FAN FINDS GOLD AND WINS DREAM TRIP
Topps announces UFC Super fan Alfonso Rodriguez of Melrose Park, IL is the first to find the special triple autograph card featuring Dana White, Chuck Liddell and Tito Ortiz from packs of the all-new Topps UFC Main Event.
Rodriguez and a guest will receive an all expenses paid trip to Las Vegas to be Dana White’s guest at the UFC Training Center. While there, they will tour the gym, meet the coaches and contestants from hit Spike TV show, The Ultimate Fighter Season 12, and sit cage side with Dana during one of the TUF preliminary matches.
Topps created 10 of these unique cards, which were randomly inserted into packs. Nine other lucky fans finding this card will receive a pair of UFC gloves signed by Dana, Chuck, and Tito. Fans finding the card should e-mail ? UFCprize@topps.com to claim their prize.
The trading card industry may not be as prevalent as it once was – many things are to blame: the internet, video games, etc. – but it still represents a solid niche market within the overall sports merchandising industry. Promotions like this one are needed to drive interest and a way to drive fan affinity in both brands.
These deals are slowly starting to build up.