Strikeforce Adds FiOS Functionality

February 25, 2010

MMAWeekly reports that February 26th’s Strikeforce: Challengers 6 will feature the use of Showtime Sports Interactive technology for all Verizon FiOS HD television households that subscribe to Showtime.

Another interesting addition to Strikeforce’s multimedia offerings is being part of the new Showtime Sports Interactive offering. Part of Verizon’s FiOS TV, Showtime Sports Interactive will offer Strikeforce Challengers 6 at 11 p.m. ET on Friday night, which includes voting and polling functionality and fighter profiles. All FiOS TV customers with a high-definition set-top box who subscribe to Showtime will have access to the interactive experience.

 

“Showtime has been leading the industry with digital enhancements and Interactive TV for over a decade. With the launch of Showtime Sports Interactive, we are excited to be joining Verizon at the forefront, bringing this state-of-the-art feature to Showtime HD,” said Robert Hayes, senior vice president and general manager of digital media at Showtime Networks.

 

“Showtime continues to innovate and provide value-added features to our subscribers and our sports programming provides the perfect setting for the ‘lean forward’ experience that is now possible with Interactive TV.”

Payout Perspective:

Strikeforce has been strangely quiet since its January 30th event on Showtime. There are a host of rumors flying around, but nothing has yet to be officially confirmed by the organization: Fedor-Werdum may now fight in May and Henderson-Shields is apparently signed but may not happen on CBS.

Although, we’re expecting an announcement from Strikeforce in the coming days, there’s still a level of concern regarding the absence of any communication with the media over the last few weeks.

The latest news about FiOS is an interesting add-on; something that may help to engage the viewership a little more. However, I can’t help but think this might be a functionality more directed towards younger demographics, than the typically older skew we’ve seen on Showtime.

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