Harris Confirms WEC 48: Aldo vs. Faber in May on PPV
January 29, 2010
The Dave and Mahoney Show sat down with Reed Harris to discuss many things related to the WEC including talk about the company’s debut on PPV this May.
There’s more to the interview than just talk of the PPV, but here’s a summary of the more pertinent points:
- WEC 48: Aldo vs. Faber will happen in May on PPV
- Harris believes Aldo-Faber could be one of the greatest fights ever
- No location yet; looking at announcement in next few days or weeks
- Harris wants $44.95 for price, but it’s not decided yet
- He thinks hardcore fans will pay for the fight, and believes he’ll be able to bring casual fights in for fight
The UFC brand has built a tremendous amount of goodwill over the last 5 years, which is why it can be guaranteed to pull 300,000 buys on every card regardless of its actual quality. While the WEC’s card might be just as entertaining as those of the UFC, the perception in the mind of the consumer will likely be very different. Thus, charging $44.95 will be a difficult sell for the company.
The price the WEC sets for this card also has to fit with its long-term objectives. If the WEC is looking to establish a sustainable PPV business model, then the price of its cards must be a consistent reflection of the perceived quality that consumers are getting out of their purchase. In other words, if the plan is for more than just one WEC PPV, this price must be a function of not just what Aldo-Faber are worth, but the brand’s equity and its host of offerings moving forward.
The topic also leads into an interesting discussion as to what the follow-up plan may be: whom do they use in the 2nd PPV, how do they work to build the equity in more than just the main event guys, what is required of their PR/marketing team to get that brand image to the next level, etc.