Comments on: More on Strikeforce-CBS Ratings

By: RICK

RICK — Tue, 17 Nov 2009 08:10:04 +0000

Come on guys I will tell you this, defend strikeforce all you want, they had very good fights with bad a production. But I will gurantee this CBC would trade demographics with Spike in a Heart BEAT!! so praise all you want to strikeforce but Spike’s ratings is nothing to talk shit about!!

By: Joseph

Joseph — Mon, 16 Nov 2009 23:01:12 +0000

Jackson,

As long as they got eyeballs on the fight, whether that was their intention or not, is a positive for Strikeforce and CBS. See Kimbo, who was also a main event fighter during an overrun last year.

By: Jackson

Jackson — Mon, 16 Nov 2009 22:36:38 +0000

People who follow MMA need to learn what the term “overrun” means and why ratings in the overrun period simply do not count. What you had were millions of older people turning on their local CBS station to catch the news, and what they got was a pudgy Russian fighting a fat black guy. This either made them angry that their news was delayed or they stopped out of curiousity… regardless, it is not an indicator of program success, but rather the fact that 1.5 million people WEREN’T watching CBS for the fights and then turned it there only when they thought the show was over.

Basic television ratings 101 plz.

By: Joseph

Joseph — Mon, 16 Nov 2009 22:24:47 +0000

Great news for Strikeforce and CBS. Strikeforce on Showtime/CBS and the UFC on Spike are two completely different animals. Strikeforce is converting MMA into a past time like production of boxing which legitimizes the sport a bit more towards the older demo. The UFC and Spike are targeting those that watch MANSwers and Sports Soup, 30 year olds and younger. A lot has to do with the type of audience those networks get in the first place.

By: Ed

Ed — Mon, 16 Nov 2009 22:24:32 +0000

In the coveted male 18-34 group (who don’t normally watch CBS on Saturday nights), the ratings increased from 2.2 during the 9-11 PM portion to 3.1 during the main event,, so it’s hard for me to see how the “vast majority” of the additional 1.5 million viewers were tuning into the 11 PM news. There is no way that the Saturday 11 PM news on CBS draws that many young male viewers. This was an atypical Saturday night CBS audience, both from 9-11 PM and from 11-11:15 PM.

By: Stan Kosek

Stan Kosek — Mon, 16 Nov 2009 22:22:15 +0000

I think the real story will be told in Strikeforce’s 2nd show with Fedor headlining on CBS. That will show how much interest stirred up is actually sticking and gaining momentum.

By: az

az — Mon, 16 Nov 2009 21:04:50 +0000

The vast majority of those 1.5M increased viewers were to due to people turning in to watch the news.

By: Peter Griffith

Peter Griffith — Mon, 16 Nov 2009 20:12:29 +0000

PS – It seems today that all you see is violence in movies and sex on TV.

By: Peter Griffith

Peter Griffith — Mon, 16 Nov 2009 20:11:28 +0000

Very interesting. Thanks for the report.

I’m glad that a promotion is making a go of it without resorting to merely copying the UFC’s approach. Maybe the good numbers showing an older viewership will make them stick with their presentation.

I, for one, am no big fan of the screaming and yelling done by the UFC announce team.

More promotions = more options and ways to present the sport.