Comments on: MMA Demographic: Young, Wealthy, High-Tech

By: uberVU - social comments

uberVU - social comments — Wed, 25 Nov 2009 04:25:16 +0000

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This post was mentioned on Twitter by MMAPayoutdotcom: New MMA demographic study: young, wealthy, and high-tech (http://tinyurl.com/yd7w2fm)…

By: Adam Swift

Adam Swift — Tue, 24 Nov 2009 20:45:49 +0000

I should have said the conventional wisdom *on* MMA as opposed to in MMA.

By: scfyi

scfyi — Tue, 24 Nov 2009 20:36:36 +0000

Didn’t Dana state that the audience watching the UFC were rich ( $75,000 income)?
The findings of this survey seem to verify Dana’s statement.

I thought the conventional wisdom of the composition of the MMA demo was that of wealthy young male white people.

By: Adam Swift

Adam Swift — Tue, 24 Nov 2009 20:01:29 +0000

This is really interesting news and sure to set off waves of pitchbook revisions. The data on affluence strongly contradicts the ESPN Sports Poll’s first look at the MMA demo from 2007, and most other marketing surveys that I have seen.

At that time the demo was found to be less affluent on average than non-MMA sports fans with a higher concentration of households under $40,000 and closely in line with the undesirable pro wrestling demo.

If this survey holds up (I would like to see it confirmed by TNS), then it would mark a significant shift in the conventional wisdom in MMA.