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	<title>Comments on: Lesnar Treated for Intestinal Infection</title>
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		<title>By: UFC Fighter &#187; Pacquiao-Cotto: 1.25 million PPV buys &#124; MMA Videos, UFC Videos &#8230;</title>
		<link>http://mmapayout.com/2009/11/lesnar-treated-for-intestinal-infection/comment-page-1/#comment-936</link>
		<dc:creator>UFC Fighter &#187; Pacquiao-Cotto: 1.25 million PPV buys &#124; MMA Videos, UFC Videos &#8230;</dc:creator>
		<pubDate>Fri, 20 Nov 2009 23:09:36 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=6880#comment-936</guid>
		<description>[...] the other day we talked about the ability of the UFC’s brand-first strategy to hedge against injuries – or an outright lack of star power – on its fight cards. The latest high-profile boxing [...]</description>
		<content:encoded><![CDATA[<p>[...] the other day we talked about the ability of the UFC’s brand-first strategy to hedge against injuries – or an outright lack of star power – on its fight cards. The latest high-profile boxing [...]</p>
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		<title>By: Brain Smasher</title>
		<link>http://mmapayout.com/2009/11/lesnar-treated-for-intestinal-infection/comment-page-1/#comment-935</link>
		<dc:creator>Brain Smasher</dc:creator>
		<pubDate>Wed, 18 Nov 2009 05:47:16 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=6880#comment-935</guid>
		<description>The UFC&#039;s Brand first approach is what ultimately assured the sports survival in the past with Busta, Pulver, Couture, Tito, etc held out. The UFC continued on growing and building other fighters. People can complain about the UFC treatment of contract negs and fighter pay. But in the end the UFC and the future of the sport are join at the hip. If Dana dont pay someone a huge amount then he strikes a blow against future inflation that is tearing other sports apart. People need to look at the UFC as a checks and balance of the sport. Some fighters get less than they should. But that money goes back into the sport in advertising, new events, new fighters, etc. Something each individual fighter would not invest in.

Look at boxing. What would it look like if Dela Hoya retired 3 years ago? He was the only name in the sport. Maywether would not be a household name with out his Oscar fight. Pac man wouldnt be where he is now either. At that moment the sports future hinged on Oscar. Now if hinges on 2-3 boxers and the sport in dependant on them to pass the torch by losing eventually. MMA isnt dependant on 1 fighter or event 5 fighters. The UFC promotes prospects with less than 10 fights and turns them into big names like Dufee, Santos, Vasquez, etc. Can you name a big name/popular boxer with less than 10 fights? You would if there was a UFC putting money into promoting them.

Soory for the rant. But to many people look at the UFC from the perspective of a fanboy looking for the best interest of their favorite fighter. So they want fighters to get everything they want and the UFC to get nothing when its not best for the sport.</description>
		<content:encoded><![CDATA[<p>The UFC&#8217;s Brand first approach is what ultimately assured the sports survival in the past with Busta, Pulver, Couture, Tito, etc held out. The UFC continued on growing and building other fighters. People can complain about the UFC treatment of contract negs and fighter pay. But in the end the UFC and the future of the sport are join at the hip. If Dana dont pay someone a huge amount then he strikes a blow against future inflation that is tearing other sports apart. People need to look at the UFC as a checks and balance of the sport. Some fighters get less than they should. But that money goes back into the sport in advertising, new events, new fighters, etc. Something each individual fighter would not invest in.</p>
<p>Look at boxing. What would it look like if Dela Hoya retired 3 years ago? He was the only name in the sport. Maywether would not be a household name with out his Oscar fight. Pac man wouldnt be where he is now either. At that moment the sports future hinged on Oscar. Now if hinges on 2-3 boxers and the sport in dependant on them to pass the torch by losing eventually. MMA isnt dependant on 1 fighter or event 5 fighters. The UFC promotes prospects with less than 10 fights and turns them into big names like Dufee, Santos, Vasquez, etc. Can you name a big name/popular boxer with less than 10 fights? You would if there was a UFC putting money into promoting them.</p>
<p>Soory for the rant. But to many people look at the UFC from the perspective of a fanboy looking for the best interest of their favorite fighter. So they want fighters to get everything they want and the UFC to get nothing when its not best for the sport.</p>
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