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	<title>Comments on: S&amp;P Report on Zuffa &#8211; Analysis</title>
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		<title>By: Want a Piece of the UFC? Make Them an Offer. &#124; MMA Fight News - MMA News, MMA Gear, MMA Training</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-710</link>
		<dc:creator>Want a Piece of the UFC? Make Them an Offer. &#124; MMA Fight News - MMA News, MMA Gear, MMA Training</dc:creator>
		<pubDate>Tue, 20 Oct 2009 03:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-710</guid>
		<description>[...] the same month that Zuffa announced it had taken out a $100 million loan to pay off part of a revolving credit line and provide a payout to the owners, Dana White is now [...]</description>
		<content:encoded><![CDATA[<p>[...] the same month that Zuffa announced it had taken out a $100 million loan to pay off part of a revolving credit line and provide a payout to the owners, Dana White is now [...]</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-709</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Wed, 07 Oct 2009 20:01:59 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-709</guid>
		<description>Note* but not impossible.

If any one from Strike Force is reading&quot; I can be hired for professional consultation.</description>
		<content:encoded><![CDATA[<p>Note* but not impossible.</p>
<p>If any one from Strike Force is reading&#8221; I can be hired for professional consultation.</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-708</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Wed, 07 Oct 2009 20:00:30 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-708</guid>
		<description>It&#039;s difficult to speculate given the UFC is the only successful (stability wise) MMA promotion as of yet. With more than a decade of operations (other MMA promotions have similar operational history), they are still the only MMA company to propel from regional to trasnational market share. Thus, difficult to reconstruct and speculate their business operations.</description>
		<content:encoded><![CDATA[<p>It&#8217;s difficult to speculate given the UFC is the only successful (stability wise) MMA promotion as of yet. With more than a decade of operations (other MMA promotions have similar operational history), they are still the only MMA company to propel from regional to trasnational market share. Thus, difficult to reconstruct and speculate their business operations.</p>
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		<title>By: Rob Maysey</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-707</link>
		<dc:creator>Rob Maysey</dc:creator>
		<pubDate>Tue, 06 Oct 2009 19:56:33 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-707</guid>
		<description>Interesting comment in regards to equity stakes Adrian--and I agree, that is another possibility for sure.  In that case, it would also make sense.</description>
		<content:encoded><![CDATA[<p>Interesting comment in regards to equity stakes Adrian&#8211;and I agree, that is another possibility for sure.  In that case, it would also make sense.</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-706</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-706</guid>
		<description>Just to add to the Employment structure:

Anothe reason as to why UFC&#039;s legal team is the largest component of their employment cost is simply due to all the intellectual property that is produced, maintaned, circulated, protected, and archived by the UFC. It&#039;s outstanding amount and I wouldn&#039;t be suprised that the historic value is less than 1/100 of a penny in comparison to its market value. No company comes close to the UFC in terms of intellectual property value for MMA.</description>
		<content:encoded><![CDATA[<p>Just to add to the Employment structure:</p>
<p>Anothe reason as to why UFC&#8217;s legal team is the largest component of their employment cost is simply due to all the intellectual property that is produced, maintaned, circulated, protected, and archived by the UFC. It&#8217;s outstanding amount and I wouldn&#8217;t be suprised that the historic value is less than 1/100 of a penny in comparison to its market value. No company comes close to the UFC in terms of intellectual property value for MMA.</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-705</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:44:26 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-705</guid>
		<description>To Chris and Rob:

&quot;Their expansion efforts are largely based on their human capital constraints&quot;

I respectfully disagree. I believe their employment structure and strategy is partially the reason why their business model is so successful, based on the following assumptions =D LOL ... Let the speculating begin.

1. UFC may have outsourced a production team for all UFC events, and promotional material for print/media/communications. If they negotiated a long term contract with payments made on a per event basis or annual fee, they could get away with lower man power cost versus traditional employment for services.

The UFC holds an event every 2 out of 30 days (in production terms) per month, why would I retain full time services of staff when I need them to only work so many hours of the month.

2. I wouldn&#039;t be suprised if the corporate or internal team of UFC was a boutique firm, say less than 25 staff members. All events are held at locations where the facility is licensed, not leased. Thus, no need for a real estate administration team to manage lease audits and management, and even a fully staffed accounting team. How much sizeable and non-liquidable equipment could the UFC possibly have?

3. I can suspect that their legal team is perhaps the deepest. With insurance issues concerning fighters, event days (just imagine the peril coverage and CGL amounts with all those fans + alcohol), state/local/government agency compliance issues, regulatory updates, senate advocacy, etc. Hire the sharks as in-house legal counsel versus outsourcing.

However, this all speculation, but If I were to stake my assumptions of why the UFC business model is as successful as it is today, it&#039;s the operating model. Employment is probably below 15% of the revenue stream, maybe even 10% (Intuition tells me, and wouldn&#039;t be suprised if Dana and Lorenzo accounted for more 80% of employment, lol).

PPV payouts for fighers and bonuses can be added to the cost of sales. While professional services are in the range of 10-20%. Thus combining the two equates to 30% at the highest point (Employment + Professional Services), and yet professional services is a variable cost which can easily swing downwards and can be absolutely controlled in the event of  an upswing -- termination with ease.

Those are just my thoughts, nothing concrete.</description>
		<content:encoded><![CDATA[<p>To Chris and Rob:</p>
<p>&#8220;Their expansion efforts are largely based on their human capital constraints&#8221;</p>
<p>I respectfully disagree. I believe their employment structure and strategy is partially the reason why their business model is so successful, based on the following assumptions =D LOL &#8230; Let the speculating begin.</p>
<p>1. UFC may have outsourced a production team for all UFC events, and promotional material for print/media/communications. If they negotiated a long term contract with payments made on a per event basis or annual fee, they could get away with lower man power cost versus traditional employment for services.</p>
<p>The UFC holds an event every 2 out of 30 days (in production terms) per month, why would I retain full time services of staff when I need them to only work so many hours of the month.</p>
<p>2. I wouldn&#8217;t be suprised if the corporate or internal team of UFC was a boutique firm, say less than 25 staff members. All events are held at locations where the facility is licensed, not leased. Thus, no need for a real estate administration team to manage lease audits and management, and even a fully staffed accounting team. How much sizeable and non-liquidable equipment could the UFC possibly have?</p>
<p>3. I can suspect that their legal team is perhaps the deepest. With insurance issues concerning fighters, event days (just imagine the peril coverage and CGL amounts with all those fans + alcohol), state/local/government agency compliance issues, regulatory updates, senate advocacy, etc. Hire the sharks as in-house legal counsel versus outsourcing.</p>
<p>However, this all speculation, but If I were to stake my assumptions of why the UFC business model is as successful as it is today, it&#8217;s the operating model. Employment is probably below 15% of the revenue stream, maybe even 10% (Intuition tells me, and wouldn&#8217;t be suprised if Dana and Lorenzo accounted for more 80% of employment, lol).</p>
<p>PPV payouts for fighers and bonuses can be added to the cost of sales. While professional services are in the range of 10-20%. Thus combining the two equates to 30% at the highest point (Employment + Professional Services), and yet professional services is a variable cost which can easily swing downwards and can be absolutely controlled in the event of  an upswing &#8212; termination with ease.</p>
<p>Those are just my thoughts, nothing concrete.</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-704</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:25:01 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-704</guid>
		<description>Daniel,

Contact your investment broker and have him/her contact a bond broker, or find out which firm performed the underwriter duties.</description>
		<content:encoded><![CDATA[<p>Daniel,</p>
<p>Contact your investment broker and have him/her contact a bond broker, or find out which firm performed the underwriter duties.</p>
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		<title>By: Adrian Lee</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-703</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:21:34 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-703</guid>
		<description>Hey Rob,

Thanks for the reply. It&#039;s great to read a response that provokes thought and discussion. Nonetheless, regarding your comment:

&quot;this action implies a predictable cash flow like you state, and is more in line with the view that the company is matured, not in rapid growth phase.&quot;

Depends on how a company wishes to define rapid growth, but more importantly fund it. I know many investors who would incur debt to increase payment dividends because it is strategic approach to raise future monies (say 6-24 months away) from equity shareholders to be. So long as the ratio of Debt incurred to Shareholder payments does not exceed their forecasted infusion of cash from future shareholders, and of course without seriously adjusting their operating business model.

For all we know, Frank and Lorenzo own 90% while Dana owns 10%. Why not take so money off the table by inviting new investors with limited voting options and restricted management control but sizeable cash infusions? If it doesn&#039;t disrupt the revenue and operating income, and more importantly their free cash flow, then it makes perfect sense to enact this strategy as method of attracting new investors.

Reasonable Debt Service ratio with Increased divdend payments would truly attract more investors, and in return allow the UFC to expand the growth of the business through equity distribution rather than debt issuance (such as bonds).

But regardlesss, difficult to speculate without seeing the books? LMAO Or seeing a similar business model. (ie Strikeforce)

Adrian</description>
		<content:encoded><![CDATA[<p>Hey Rob,</p>
<p>Thanks for the reply. It&#8217;s great to read a response that provokes thought and discussion. Nonetheless, regarding your comment:</p>
<p>&#8220;this action implies a predictable cash flow like you state, and is more in line with the view that the company is matured, not in rapid growth phase.&#8221;</p>
<p>Depends on how a company wishes to define rapid growth, but more importantly fund it. I know many investors who would incur debt to increase payment dividends because it is strategic approach to raise future monies (say 6-24 months away) from equity shareholders to be. So long as the ratio of Debt incurred to Shareholder payments does not exceed their forecasted infusion of cash from future shareholders, and of course without seriously adjusting their operating business model.</p>
<p>For all we know, Frank and Lorenzo own 90% while Dana owns 10%. Why not take so money off the table by inviting new investors with limited voting options and restricted management control but sizeable cash infusions? If it doesn&#8217;t disrupt the revenue and operating income, and more importantly their free cash flow, then it makes perfect sense to enact this strategy as method of attracting new investors.</p>
<p>Reasonable Debt Service ratio with Increased divdend payments would truly attract more investors, and in return allow the UFC to expand the growth of the business through equity distribution rather than debt issuance (such as bonds).</p>
<p>But regardlesss, difficult to speculate without seeing the books? LMAO Or seeing a similar business model. (ie Strikeforce)</p>
<p>Adrian</p>
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		<title>By: Rob Maysey</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-702</link>
		<dc:creator>Rob Maysey</dc:creator>
		<pubDate>Sun, 04 Oct 2009 04:10:24 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-702</guid>
		<description>That is possible--yes, though that leads to the question, would additional talent speed the efforts, and is the talent available.

At the very least, it raises questions.  Those that say it isn&#039;t a consideration or otherwise meaningless are not correct, in my opinion.</description>
		<content:encoded><![CDATA[<p>That is possible&#8211;yes, though that leads to the question, would additional talent speed the efforts, and is the talent available.</p>
<p>At the very least, it raises questions.  Those that say it isn&#8217;t a consideration or otherwise meaningless are not correct, in my opinion.</p>
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		<title>By: Chris</title>
		<link>http://mmapayout.com/2009/10/sp-report-on-zuffa-analysis/comment-page-1/#comment-701</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sun, 04 Oct 2009 01:47:36 +0000</pubDate>
		<guid isPermaLink="false">http://mmapayout.com/?p=5869#comment-701</guid>
		<description>Rob,
With regards to:
&quot;Otherwise, if the greatest returns are still to be made with Zuffa, why wouldn’t they have used that cash to fund the growth, and thereby reap the rewards?&quot;

Their expansion efforts are largely based on their human capital constraints (guys like Dana, Ratner, and Lorenzo travelling around and breaking down the regulatory resistance), rather than significant capital investments, so they may not require a ton of additional cash to continue the rapid growth - making the dividend payments a little less questionable.</description>
		<content:encoded><![CDATA[<p>Rob,<br />
With regards to:<br />
&#8220;Otherwise, if the greatest returns are still to be made with Zuffa, why wouldn’t they have used that cash to fund the growth, and thereby reap the rewards?&#8221;</p>
<p>Their expansion efforts are largely based on their human capital constraints (guys like Dana, Ratner, and Lorenzo travelling around and breaking down the regulatory resistance), rather than significant capital investments, so they may not require a ton of additional cash to continue the rapid growth &#8211; making the dividend payments a little less questionable.</p>
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