What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
Archives for September 2009
Golden Boy Challenges UFC, White
Kevin Iole of Yahoo! Sports posted an interesting piece this afternoon detailing the results of Mayweather-Marquez, in addition to Golden Boy Promotions CEO Richard Schaefer’s challenge to the UFC in regards to their PPV figures. Schaefer questioned the legitimacy of UFC pay-per-view results that were leaked. He said HBO is a publicly traded company that […]
TUF 10 Ratings Strong, Still Early
Yesterday, Spike TV released the ratings for the latest episode of The Ultimate Fighter: Heavyweights: “The Ultimate Fighter: Heavyweights” on Spike TV continues to be the undisputed champion of young men on Wednesday nights. The 2nd episode of the 10th season of “The Ultimate Fighter” on Wednesday, September 23 (10:00pm-11:00pm) drew 2.9 million viewers and […]
Strikeforce on CBS: Sears Centre, Chicago
Strikeforce Director of Communications Mike Afromwitz confirmed with MMAweekly that Strikeforce on CBS: Fedor vs. Rogers will indeed be held at the Sears Centre in Chicago, Illinois on November 7th. The Sears Centre Arena in Hoffman Estates, Ill. will host the CBS network debut of Strikeforce: Emelianenko vs. Rogers. Strikeforce Director of Communications Mike Afromowitz on […]