UFC 100 EXPO News: Cage Fashion 2, TUF, Xyience

July 1, 2009

If you are going to be in Las Vegas for the UFC 100 Fan Expo, make sure you head on over to Mix, The Hotel at Mandalay Bay to check out Cage Fashion II on July 10, 2009 at 7:00pm. Don’t forget to check out the Cage Fashion website for reservations.

Cage Fashion 2 just Added Bioworld/Junk food who will be featuring UFC apparel
Ecko MMA
Tokyo 5

Here is a list of confirmed fighters who will be walking the runway:

Lyoto Machida
Minotauro and Lil’ Nog
Shogun Rua
Diego Sanchez
Pete Sell
Gabriel Gonzaga
Philip Nover
Luis Cane
Roger Huerta
Eddie Alvarez
Frank Trigg
Rashad Evans* waiting to confirm but most likely in the show
Clay Guida
Renzo Gracie

You can get more info at CageFashion.com


LIVE REVEAL OF THE CAST OF SPIKE TV’S

“THE ULTIMATE FIGHTER: HEAVYWEIGHTS”®

AT UFC FAN EXPO

WHO: The cast of “The Ultimate Fighter: Heavyweights”

WHAT: The cast and coaches from the 10th season of Spike TV’s hit series will be made available for media interviews from 10-11am and fan autographs from 11am-Noon

WHEN: Friday, July 10 at 10:00am PT

WHERE: UFC Fan Expo Booth #149

Mandalay Bay Convention Center

Las Vegas

WHY: “The Ultimate Fighter: Heavyweights” premieres on Spike TV Wednesday, September 16 at 10:00pm ET/PT


XYIENCE Gets Fans Charged Up at UFC Fan Expo with Celebrity Signings and Contests

The official energy drink of the UFC offers fans a chance to win two tickets to a future UFC event and to meet Wanderlei Silva

LAS VEGAS, NEV. (June 30, 2009) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), will celebrate UFC 100, a significant milestone for the professional mixed martial arts (MMA) organization, during the UFC Fan Expo, to be held Friday, July 10 (10:00 a.m. – 7:00 p.m.) through Saturday, July 11 (10:00 a.m. – 4:00 p.m.) at the Mandalay Bay Resort and Casino in Las Vegas. Event organizers anticipate the largest turnout of MMA fans in the organization’s 16-year history. XYIENCE’s booth (#319) will be a hot spot for fans where they will meet famed UFC fighter Wanderlei Silva, UFC cutman Jacob “Stitch” Duran, and former UFC octagon girl turned host of the XYIENCE webisode Tap Into MMA, Amber Nichole. Also at the XYIENCE booth, fans will go head-to-head with one another during the Xtreme Push-up Contest as they battle it out for a chance to win two tickets to an upcoming UFC fight.

XYIENCE will debut its latest energy drink, Xtreme Xenergy, a high-charged version of its Premium Xenergy that contains more B12 vitamins and slightly more caffeine. The new drink is available in four flavors: Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.

The schedule of event at the XYIENCE booth is:
Friday, July 10
10:00 a.m. – Noon Amber Nichole poster signing
Noon – 2:00 p.m. Wanderlei Silva and Stitch autograph signing
2:00 p.m. – 4:00 p.m. Xtreme Push-up Contest, hosted by Amber Nichole
4:00 p.m. – 7:00 p.m. Amber Nichole poster signing

Saturday, July 11
10:00 a.m. – 3:00 p.m. Amber Nichole poster signing
Noon – 2:00 p.m. Wanderlei Silva and Stitch autograph signing
2:00 p.m. – 3:00 p.m. Xtreme Push-up Contest, hosted by Amber Nichole

“The UFC fan has been a loyal XYIENCE consumer since the brand’s inception. Their unwavering support for the UFC, its fighters and sponsors has enabled the sport to escalate in popularity around the globe. Our goal for the UFC Fan Expo is to enhance the fans’ experience with giveaways and signings as a way to express XYIENCE’S gratitude,” says Csaba Reider, XYIENCE president and CEO. “The fans’ enthusiasm is not only infectious, it’s a core element of any brand that’s devoted to MMA. At XYIENCE, we are committed to enhancing the MMA lifestyle and the experience of the sport’s fans.”

Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s current television distribution allows sponsors like XYIENCE to reach 50 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.

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