GSP’s Gatorade Deal Expands Into America
July 1, 2009
UFC Welterweight champ Georges St Pierre made news earlier this year by being featured in an ad campaign for Gatorade during the NHL playoffs in Canada. The campaign marked the mainstreaming of an MMA personality in the greater mass culture of our Neighbor to the north, an encouraging sign for the future. Well the future looks like now for the United States, as GSP will be featured in a Gatorade campaign that is hitting America as we speak. Jake Rossen of ESPN.com breaks the news and speaks with MMA Superagent Shari Spencer about the reach of the campaign:
But if you are willing to crack open the new issue of Rolling Stone ….you might be pleased to see a two-page spread for Gatorade’s “G” campaign featuring St-Pierre decked out in green trunks. He’s not identified by name, but it’s an obvious signal that blue-chip companies are willing to acknowledge the sport’s sizable influence and its ability to arrest the attention of key demographics.
“Georges’ relationship with Gatorade has recently expanded into the U.S., where he will be featured in a national print campaign launching July 1 that includes Rolling Stone and outdoor advertising in the New York City and Los Angeles markets,” St-Pierre’s manager, Shari L. Spencer, told ESPN.com. “We’re excited that this relationship now reaches his fans in the U.S. as well as in Canada, and we’re proud to be part of the Gatorade team.”
Kudos to Shari and GSP. GSP has put in the work in the Octagon and Shari has done hers in the boardroom, but as a team they have made their own opportunity in getting such a major sponsorship deal. Making your own opportunity is key in the current UFC landscape, in that the UFC is seemingly only pushing one person based on the UFC magazine cover. Like GSP, he is bald….but he’s not a fighter, just un-ironically said to be built like one.
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