Fight Biz Quote: Round 5's Damon Lau

June 21, 2009

It really varies but artistically speaking, it takes about six to twelve months to develop something. When I tell people that, they think it is crazy, but the process gets really in-depth. We usual start by setting up a photo shoot, so that we have reference images to use. After the photo shoot, we move to clay sculpting. Clay sculpting usual goes into hundreds of revisions between the internal product development team and obviously, the approval from the athlete. After clay sculpting, we usually go into creating a painted sample. The painted samples are a hardened clay with paint on them. We begin selecting the paint and working with sponsors to get the appropriate rights to reproduce their logos. After that, we go into molding and that goes into product and plastics engineering. After plastics engineering, it goes into Pantone paint samples. We have to have dozens of paint colors that have to be manually selected for everything between the eye color to the color on the shorts. Then there is still the product packing, marketing, mass production, shipping logistics and distribution! It is a very large and intensive process to create the product that ends up in the customers hands but it is very rewarding for sure!

–Damon Lau of MMA figurine maker Round 5, discussing the arduous process of bringing a figurine to market. The long process is worth it, as the new Shogun Rua and Dan Henderson figurines are some of the finest work they have done so far.

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