UFC Inks Deal With Fuel TV in Australia

May 28, 2009

According to Dana White’s twitter page, the company head of the fighting organization recently inked deal with Fuel TV to get the fighting organization more coverage in Australia:

Will be in aus very soon! Just did a deal with fuel tv so you guys can see the tuf finale live!!!

Wikipedia gives a little more information on the Aussie extreme and action sports channel:

FUEL TV is an cable and satellite action sports network that airs in Australia.

It launched in 2004, and is owned by Premier Media Group. Fuel TV mainly airs content originally sourced for the American FUEL TV. It also screens limited original content, and airs Attack of the Show! and X-Play from G4.

As we have noted before, the action and extreme sports dovetail nicely with the demographics of the UFC, so a pairing of the two on Fuel TV should be a good match for the UFC and a source of more exposure Down Under.

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