Round 5 Gets Clearance in Canada Walmart

May 6, 2009

MMA Figurine maker announced today it has gotten access to Walmart stores throughout the province of Ontario. This could be the first step in a broader relationship between Round 5 and the Walmart’s south of the Canadian border. Walmart is increasingly becoming a prime vehicle for MMA merchandise, with MMA Authentics MMA Elite doing good numbers since the were introduced to the store last year.

MARKHAM, Ontario, Canada, May 6, 2009 – Round 5, the leader in collectible mixed martial arts figurines, today announced that Walmart Canada will carry the collectibles in its stores across the country beginning this month. Walmart Canada will stock the two current Series, which are comprised of eight popular MMA figures, as well as planned future Series.

“Having our figurines available at Walmart locations will significantly boost our exposure throughout the country,” said Damon Lau, Round 5 President. “Walmart Canada serves more than one million customers each day, bringing great visibility to the Round 5 brand and products.”

Round 5 has announced partnerships with more than 20 mixed martial arts stars to date, with eight figurines already available: Randy Couture, Matt Hughes, Quinton ‘Rampage’ Jackson and Tito Ortiz (Series 1); and Rich Franklin, Sean Sherk, Anderson Silva and Wanderlei Silva (Series 2). Series 3 figurines are scheduled to be available in May, featuring Andrei “The Pit Bull” Arlovski, “Big John” McCarthy, Frank Mir and Antonio Rodrigo “Minotauro” Nogueira.

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Series 4, which is scheduled for release in time for UFC 100 in July, features an expanded line of six figures. Women’s MMA pioneer Gina Carano, international superstar Fedor Emelianenko, and recent additions Dan Henderson, Cung Le, Mauricio “Shogun” Rua and Matt Serra are included in the Series.

Round 5 plans to release collectibles of two additional series of athletes later in 2009, one during each quarter. Canadian Jason MacDonald has signed to be part of one of those releases, while other athletes to be represented in those series are yet to be announced.

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