UFC Crackdown on Streaming Piracy?
April 17, 2009
MMAPayout.com has posted before on the UFC”s efforts to stem the tide of piracy of their PPV broadcasts. Up to this point these efforts have mainly been through going after bars and restaurants that illegally show their cards. This campaign is done mainly through the efforts of Joe Hand Promotions, who handles the bar and restaurant PPV business for the UFC.
The UFC may be going a step further into these efforts, judging from information put out by BayTSP, which provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company recently announced:
One global sports franchise and two of the largest pay-per-view event promoters in the world have signed with BayTSP to protect and monetize broadcasts valued at more than $5 billion annually, the company announced today.
The logical companies to attach to this information would be the UFC and WWE for the PPV event promoters and Manchester United Football Club for the global sports franchise. The crackdown has already been cited by some as a possible reason behind the precipitous drop in traffic at the streaming site Justin.tv.