Sun Releases DVD Library on DISH Network
April 5, 2009
DALLAS, TX–(Marketwire – April 3, 2009) – SUN Sports & Entertainment, Inc. ( PINKSHEETS : SUNR) today announced that its “Art of War” and “Steele Cage” Mixed Martial Arts (MMA) DVD libraries will be distributed by DISH Network, a leading distributor of Pay-Per-View (PPV) and Video-On-Demand (VOD). The agreement was provided by Impulse Media Group, LLC.
The combined MMA Library showcases some of the best pound-for-pound fighters in the world, featuring: Pedro Rizzo, Jeff Monson, Shane Carwin, David Loiseau, Ron Waterman, Luis Arthur Cane, CB Dollaway, Ryan Bader, Jeremy Horn, Rob Kimmons and many other professional MMA Stars.
“We’ve been very successful with producing and distributing Pay-Per-View events, and are very excited about the opportunity to promote the ‘Art of War’ and ‘Steele Cage’ brands both here in America and internationally. We believe these are spectacular events,” said Impulse Media President David Simpkins. “Many times, the reason quality VOD and PPV content goes unseen is due to of the lack of marketing and advertising for those pieces. For every content piece Impulse Media Group, LLC provides, there will be a major, specifically-targeted marketing/advertising campaign on all major social networks: MySpace, Facebook, MiGente, Blackplanet and Twitter.”
SUN President Clyde Gentry III stated, “Branding is a very important initiative for SUN and the relationship with Impulse Media, and DISH Network, allows us to create brand awareness as we ramp up our new live show schedule beginning with the FAME USA series in May 2009. We’ve had repeated requests for licensing our combined library internationally and intend on forging more licensing agreements in the future.”
The non-exclusive DISH license rights will be for all forms of media to include (without limitation), satellite, cable, wire-line and wireless, Internet Protocol Television (IPTV),Pay-Per-View (PPV) and Video-On-Demand (VOD) in the USA, Puerto Rico and in US Virgin Islands.
