Torres, Escudero Sign on With Bud Light for Latino Outreach
March 9, 2009
MMAPayout.com has mentioned previously the efforts to better reach the Latino demos. The UFC is not alone, though, in these efforts, as key sponsors of the UFC are looking for synergies with the UFC”s outreach efforts to better serve Latinos. One of these sponsors is Anheuser-Busch. Bud Light has consistently sought out a better grasp of Latino market share and they have recently boasted of their sponsorship efforts with UFC fighters in their overall spending in the Latino sports segment:
Anheuser-Busch currently sponsors the Mexican National Soccer Team, Chivas de Guadalajara, WEC Bantamweight Champion Miguel Angel Torres and UFC Lightweight Efrain Escudero. ….. The company has the No. 1 and No. 2 beer brands in the Latino market — Bud Light and Budweiser. To learn more about these efforts, please visit http://www.Latinobud.com.
While Torres has been mentioned in regards to Bud Light before, this is the first mention I have heard of Escudero in connection with a Bud Light deal. Efrain’s win in the TUF Finals gave him a high profile that Anheuser felt they could capitalize on to reach the Latino demographic. Torres and Escudero are proof that if you are young, Latino and have archived a level of accomplishment in the MMA, the world will be your oyster marketing-wise. The UFC as well as it’s sponsorship partners are hungry to attract the Latino audience and talented fighters like the two mentioned above will be fast-tracked to these sponsorship opportunities.