Gray Maynard New Face of Everlast MMA

March 16, 2009

New York, NY – March 16, 2009 – Everlast is proud to announce the signing of Gray “The Bully” Maynard to a one-year deal that will make him the face of Everlast’s 2009 MMA campaign. As part of the agreement, Maynard will become an official Everlast MMA spokesperson across all Print Advertising, Visual Merchandising, Digital Marketing and Direct Marketing.

“Gray Maynard is an exciting up-and-coming MMA fighter,” said Neil Morton, CEO of Everlast Worldwide, Inc. “He is determined, hard-working and dedicated to his craft. His past achievements at the collegiate level will certainly help catapult him at the professional level. Everlast has supported the greatest fighters in the sport’s history, and we are very excited to welcome Maynard to our family.”

“I cannot begin to describe what an honor it is to sign with Everlast,” said Maynard. “For my whole career, I have worked hard to get to where I want to be, and with help from Everlast, I will make them proud as I continue working to become UFC’s Lightweight champion.”

Maynard, an avid boxing fan, competes as an MMA fighter in the Ultimate Fighting Championship’s lightweight division, posting an unbeaten record of 9-0-1 in his professional MMA bouts. He wrestled at Michigan State University from 1999-2003, and was a three-time All-American in the sport. His nickname, “The Bully,” stems from his bull terrier, Hank, who is relentless in his pursuit of bullying any other dogs that come in his path. The name stuck because of Maynard’s work ethic and aggressiveness in the practice room and in competition.

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