Zuffa Adds to Latin Moves

February 28, 2009

Zuffa announced a new addition to their Spanish Language programming roster with the announcement Friday of the WEC being added to Fox Sports Espanol:

FSE Expands WEC® Programming with Launch of “WEC® ALBOROTO” Friday, March 20

Las Vegas, NV (USA) — World Extreme Cagefighting® (WEC®) and Fox Sports en Español (FSE) announced today that FSE is significantly expanding its mixed martial arts content with the launch of WEC: ALBOROTO, a new Spanish-language compilation program featuring some of the most memorable matchups ever seen in the WEC.

This move is in tandem with the UFC making their return to Azteca America. The Savage Science comments on the UFC’s Azteca America deal:

The UFC has a highlight show called ‘UFC Explosion’ that airs each Saturday night on the Azteca America TV network. Azteca America is based in Los Angeles and targets Spanish speaking viewers in the United States. Most sources suggest that it is the fastest growing Spanish language network in the world.

These moves bolster the current roster of UFC/WEC programming in Hispanic and Latin markets. The WEC also airs in Mexico in the Tres Cadenas network as well as UFC El Octagano also being carried on Fox Sports en Español. Zuffa has a good network of television partners in both Spanish language programming in the United States as well as in Mexico and Latin America. It still remains to be seen when Zuffa will look to take a live event South of the Border. Sources within Zuffa indicate that the company has a standing offer from the Jalisco Tourism Board to do a show in the tourist mecca of Puerto Vallarta, but Zuffa has held off in order to get the timing right for their debut in Mexico.

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