Boxing Eyeing Network Return

February 28, 2009

Newsday’s Robert Cassidy has a report intimating that talks are ongoing to return boxing to prime time network television. Showtime’s Ken Hershman gives a few details on how preliminary talks have gone:

The rumors of a deal to air boxing on CBS on Saturday nights were addressed by Showtime Network Sr. VP and general manager of sports and event programming Ken Hershman during a media roundtable luncheon at the Palm West restaurant on Friday.

Hershman was quick to point out that no deal has been reached. “I can’t tell you if we’re close or not,” he said. “It’s a process and we’re working toward it.”

It is interesting to hear this news in tandem with the info we know about Strikeforce also possibly returning to CBS on Saturday nights at some point. The pairing could yield a one two punch of combat sports that Showtime has looked to institute on their pay network. One of the drawbacks of the MMA programming on CBS has been the large time periods between the shows, so having a constant presence for combat sports on Saturday nights would be beneficial in that respect.

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