UFC Primetime Draws Over 1.4 Million Total Viewers
January 15, 2009
MMAPayout.com has learned that the premiere of UFC Primetime last night on Spike drew a combined total of 1,494,000 viewers in 10PM EST time slot. The 10PM debut drew 880,000 viewers with 614,000 viewers for the replay that followed immediately at 10:30PM.
For some perspective, the highest rated Countdown special of last year drew 782,000 viewers for its debut.
The premiere of UFC Primetime (10-1030P) delivered a 0.73 hh rating — a .84 among M18-49, a .55 among P18-49, a .83 among M18-34 and had an average audience of 880,000 viewers.
Compared to the prior four weeks in the time period UFC Primetime was up +29% in M18-49, +8% in P18-49, +80% in M18-34, +76% in M12-34, +67% in M12-17, +49% in M18-24 and +118% in M25-34.
The immediate re-air at 1030pm delivered a 0.53 hh rating — a .64 among M18-49, a .41 among P18-49, a .55 among M18-34 and had an average audience of 614,000 viewers.
UFC Primetime out-rated all of Spike’s UFC Countdown shows ever