UFC Prime Time Episode 3 Ratings

January 29, 2009

MMAPayout.com has learned that the third episode of UFC Primetime (10-10:30P) delivered a 0.6 household rating — a .64 among Men 18-49, a .44 among People 18-49, a .60 among Men 18-34 and had an average audience of 662,000 viewers.

The overall average for the three week run for UFC Prime Time was 789,000 viewers.

The three week run for Prime Time has to be judged a success. The usual one week lead in to a PPV often seems a bit abrupt, and wanting at times. The multi-week format gives a sustained, staggered build that should pay off at the PPV box office. This isn’t a concept that the UFC and Spike should drag out for every PPV but hopefully the format will return to periodically to hype their bigger cards. An ideal candidate for the next card to get the Prime Time treatment would probably be the Mir vs Lesnar 2 card that is tentatively being planned for May.

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