Rebuttal to Recession Piece

January 27, 2009

After reading our piece from yesterday on the recession’s effects on Gen Y, a prominent manager agent spoke with to give another viewpoint, with a boots on the ground perspective on how it is hurting fighters seeking sponsors. We have stripped out the names of those mentioned in the correspondence but the point holds, the downturn has affected fighters in a very real way:

While in a lot of ways I agree with the quote today on Gen Y. BUT, the affects are still hitting the athletes. A lot of clothing companies were started using home equity and 401K’s to get in on the phenomenon that is MMA only to find out it is a UFC world. This is where the effect is coming from the heloc (home equity lines of credit) lines are used up, 401Ks drawn down. (An MMA Apparel company owner) told me an event he is only sponsoring (Fighter X) because they gave him terms, another clothing company sent me an email about sponsoring one of my fighters and said “my tax refund will be back by that fight so I think I can swing it”. (Apparel owner) told us he hopes he can sell enough shirts from the exposure that night to pay the fighter. The fact is a lot of the money is drying up. Guys are finding less and less “non-fight gear” companies and more and more restrictions from fight gear companies. Most of the MMA apparel companies will tell you they have a hard tome measuring the ROI and the fact that fighters switch to one brand and then to another is desensitizing them to the branding anyways.

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