Golden Boy CEO: Affliction DOR PPV Numbers Promising

January 28, 2009

Loretta Hunt of Sherdog.com spoke with Richard Schaefer, CEO of Golden Boy Promotions, and he was optimistic on the PPV sales based on the early numbers:

Schaefer also said preliminary pay-per-view buy numbers look promising.

“When I saw them, I was very, very positively surprised. And so that looks very good,” he said. “So, I think at the end of the day, Affliction is going to be able to recuperate most of their expenses.”

Schaefer said himself and Binkow met Tuesday to begin initial plans for another event. Affliction Vice-President Tom Atencio said Saturday that the next show could take place in May or June.

In our report on the gate last night, we indicated that the buzz on the day of the event was that there were strong pre-sale numbers for the PPV and that using those numbers to project final PPV sales indicated a stronger than expected performance, one that would put Affliction in the ballpark of their break even point. Schaefer’s comments add some credence to that notion, if the numbers come in like they expect. Such an increase would be unexpected.

One possible theory for the bump may be increased efforts by Golden Boy to market Affliction towards a backlog of past Golden Boy PPV purchasers, but that is speculation. Such an effort would look to capitalize on the customer goodwill that Golden Boy has built to this point. Such a database would be in the 2 million range, and past purchasing information would be accessible through the cable and satellite companies. With HBO looking to cut back on their number of PPV’s in 2009, cable and satellite face an inventory problem and would have incentive to step up marketing efforts in the MMA/UFC genre that has been one of the few bright spots for the industry.

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