Fight Biz Quote: The Recession's Effect on MMA

January 26, 2009

This is their first recession, and they’re not as scared as everyone else. Their home equity is not at stake, and their 401(k) is just getting started.

Martiz Research consultant Thomas Krause explaining to BusinessWeek why Generation-Y oriented retailers like Buckle are thriving in a troubled economy. This may also explain the resilence of the UFC on pay-per-view and bode well for MMA’s ability to weather the current economic storm.

Comments are closed.