Encouraging News For UFC Fighters on UFC Gyms

January 29, 2009

The AP reports that BJ Penn and Georges St Pierre will be signing with UFC Gyms. The UFC will create signature gyms branded with the fighters names that would offer the fighters royalties on the usage of their names in conjunction with the gym. The UFC are at times heavy handed in their business dealings with their fighters, but the type of structure mentioned is encouraging and looks to be expanding the revenue pie in a way that benefits both the company and the fighters. Kudos to the UFC for this:

LAS VEGAS—The Ultimate Fighting Championship has signed deals with two of its top fighters to give them signature gyms in a chain of fitness clubs planned by the mixed martial arts league.

UFC President Dana White said Thursday that the gyms will be named for B.J. Penn and Georges St-Pierre, scheduled to fight Saturday in Las Vegas for the UFC welterweight title.

White says the fighters will be paid royalties from the gyms whether they are fighting or not.

Mark Mastrov, a former 24 Hour Fitness CEO working to open the new clubs, says the fighters’ gyms will be open by the end of the year in Penn’s native Hawaii and St-Pierre’s hometown of Montreal.

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