More on UFC's German TV Moves

November 28, 2008

FreeFightVideos has a little more info on the UFC’s moves to establish a TV presence leading into a live event debut on mainland Europe. FFV details the spotty past of MMA/combat sports on German TV:

The Eurosport network which had some success with the K1 World GP and K1 Max series also failed with its attempt. The networks broadcast of Pride FC events resulted in mass complaints with the channel finally deciding to end its association with MMA in Germany. Exclusive PPV provider Premiere stopped airing live UFC events in 2006 after disappointing PPV buy rates.

The UFC looks to counter this past reticence towards MMA by signing a new deal to expose the masses in Germany to MMA. FFV first reported yesterday that Der Spiegel (via Baz Online)announced that the UFC will air its popular reality TV show “The Ultimate Fighter” on German broadcaster “Pro Sieben” starting from 2009.

As mentioned back in May, key in efforts to penetrating the market in Germany will be getting good television and using Germany as a more of a continental play. Ross Schneiderman of The New York Times also had an excellent piece on the risks as well as the opportunities of the Euro market.

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