MMA Authentics Announces Wal-Mart Deal
November 20, 2008
MMA Authentics announces exclusive manufacturing agreements and release of MMA Elite™ brand exclusively at Wal-Mart stores nationwide
MMA Authentics™ launches multiple category retail merchandising program with Wal-Mart stores in the US with several prominent manufacturing partners including Hybrid Tees (LA), JCorp/ADTN (Montreal), Concept One (NY), BioWorld (Dallas) and MJC (CA)
Columbus, OH November, 21 2008 – MMA Authentics™ (MMAA) announced today the launch of an exclusive new mixed martial arts inspired lifestyle and fight brand called MMA Elite™ to be delivered to over twenty six hundred Wal-Mart stores in the United States in time for the holiday shopping period. “MMA Elite is an exciting new lifestyle and fight brand inspired by the most exciting athletes in the world who compete in the world’s fastest growing and most exciting sport, mixed martial arts,” says Michael DiSabato, Vice President of Sales, Marketing and Licensing at MMA Authentics™. Mixed martial arts inspired clothing has been successful throughout all mid tier and above levels of distribution and we are excited to bring the world’s fastest growing sport to the world’s most prominent and successful retailer, Wal-Mart. MMA athlete’s including Chuck “The Iceman” Liddell, Mark “The Hammer” Coleman, BJ “The Prodigy” Penn, Urijah “The California Kid” Faber, Kevin “The Monster” Randleman, and many others will all be involved to help ensure that the MMA Elite™ brand will become a prominent brand within the MMA community in a short period of time. “I’m excited to be involved with MMA Elite™ and Wal-Mart as both share the values which are necessary to be a champion within their field,” says Mark Coleman, former UFC® and Pride® Heavyweight Champion and UFC® Hall of Famer.
To help facilitate the logistics of taking the MMA Elite™ brand to Wal-Mart, MMAA has signed exclusive manufacturing agreements with several of Wal-Mart’s preferred vendors. Those deals include agreements with Hybrid Tees (LA), J-Corp (Montreal), Bio World (Dallas), Concept One (Dallas) and MJC (San Francisco). “Like many others, I’m quickly becoming a huge fan of mixed martial arts and we are excited to work with MMA Authentics™ to bring premium MMA inspired apparel to Wal-Mart at affordable price points.” Jarrod Dogan, Owner Hybrid Tees. “We believe that this venture will not only provide great product at great prices but will also help expose the sport to a broader demographic which can only continue the evolution and growth of this truly amazing sport.” Jon Gurman, President of JCorp/ADTN.
MMA Authentics™ is a full line premium mixed martial arts fight apparel and licensing company based in Columbus, OH. MMA Authentics™ sponsored athletes include the finest athletes in the sport including Chuck Liddell, BJ Penn, Urijah Faber, Forrest Griffin, Gray Maynard, Mo Lawal, Mark Coleman, Kevin Randleman, Josh Thompson, and Mike Swick.
For more information of this program, contact MMA Authentics (Columbus, OH) at www.mmaauthentics.com
