Fertitta High on VOD
November 12, 2008
Lorenzo Fertitta recently attended the Cable and Telecommunications Association for Marketing CTAM 08 SUmmit in Boston. Fertitta was there to serve on a panel breakfast with other executives discussing “The Future of VOD” . Lorenzo is high on the prospects of VOD being the breakout product for cable operators:
Zuffa chairman and CEO Lorenzo Fertitta, whose company produces UFC mixed-martial arts events, said cable video-on-demand is more effective at driving viewers than any other digital platform. “The killer app for cable is VOD,” Fertitta said.
Lorenzo emphasizes that the a la carte pricing is a natural fit for the the UFC:
And linear can drive VOD viewing, Fertitta said. Spike TV airs UFC Unleashed 12 times per month. The same program is one of UFC’s biggest transactional items on VOD.
“We have an advantage because the consumer is used to thinking about us as a pay-per-view platform, so we don’t get the heartache when people come to buy a fight a la carte for $2.99 on VOD,” he said.
