More on CageFighter Ban

October 23, 2008

In a follow-up to our report yesterday concerning the UFC’s ban of CageFighter, has spoken with a source with close ties to Wal-Mart that has been in contact with the corporation since the ban was enacted. An executive at Wal-Mart with knowledge of the negotiations was reportedly quoted as saying “the UFC felt they were just going to walk in and get it. They were unreasonable all the way across the board.”

The UFC’s attitude and actions may impact CageFighter in the short term, but may cause long term damage to present and future relationships with the retailing giant. Wal-Mart is a key outlet for the UFC when it comes to their DVD distribution. Bad relations with the Bentonville, Ark-based corporation could mushroom outwards from their apparel ambitions to their DVD business as well precluding future business opportunities between the UFC and Wal-Mart.

According to a report by John Joe O’ Regan of Fighter’s Only:

UFC sources told Fighters Only during the build-up to UFC 89 last week that a ban was on the cards, but no official statements were made.

The ban looks to have been formulated and enacted at the show itself, as there were no Cage Fighter shirts or signage in sight at the event.

UPDATE: CageFighter Follow-Up has sought to get statements from all parties involved in the MMA Authentics – UFC dispute. MMA Authentics/Cage Fighter has issued no official comment on the dispute. contacted UFC VP of merchandising Randy Klein who declined comment. UFC Chief of PR Jennifer Wenk was contacted and has issued no statement at this time.

While there has been no official statement made, a highly esteemed MMA journalist spoke with several folks at the UFC and those sources confirmed the accuracy of our story. Their basic take is Cage Fighter did an unethical move to ace them out so they don’t want to do business with them.

MMA Authentics, owner of the Cage Fighter brand, issued the following statement to in regards to their ongoing dispute with the UFC:

MMA Authentics™ has a tremendous amount of respect for the UFC, its’ athletes and the business Dana White and the Fertitta brothers have pioneered in the sport of MMA. We are working towards a solution and hope to work with the UFC in the future to grow the sport to greater heights worldwide. will bring you more news on the situation as it becomes available.

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