Versus Chief Cites WEC in Demo Gains
October 13, 2008
MMA as a whole packs quite a punch when it comes to the desired demographics. The sport is known for reeling in the 18 to 34 and 18 to 49 males that are highly desired by advertisers. Such is the case with the WEC and its relationship with Versus. Jamie Davis President of Versus cites WEC as key in big demographic gains for the channel:
He says the network’s National Hockey League franchise and mixed martial arts circuit World Extreme Cagefighting have triggered plenty of audience growth, including a bevy of younger male viewers.
“Versus has been on a roll. Over the past two years, the median age has decreased from 47 to 43,” said Davis. “Year to date, we’re in the top five of all cable network in growth with males 18 to 34 [ahead 59%] and 18 to 49 [up 48%].”