UFC Supplement Deal Hits 8 Figures
October 7, 2008
The Miami Herald had a detailed piece on BSN Supplements, a recent addition to the list of corporate sponsors of the Ultimate Fighting Championship. The piece gives the first concrete numbers on the deal, with the contract being a 3 year, $10 million deal. Reading the article, BSN seems to have a much more stable footing in the market when compared to the previous supplement sponsor, Xyience. Both parties seem enthusiastic about the pact:
The fight promoter is equally enthusiastic about BSN. UFC president Dana White said he is a personal fan of the supplements. ”It’s great to get a sponsor and great to get paid,” said White. “But I used their products before we even did a deal.”
BSN paid roughly $10 million for a three-year sponsorship with UFC. For this, BSN gets its logo inside the distinctive octagonal fight ring and joins some illustrious company. Bud Light and Harley Davidson are other prominent UFC sponsors.
Despite any stigma that may surround ultimate fighting, Ferguson believes mixed martial arts is here to stay. Indeed, this summer CBS broadcast mixed martial arts bouts in a prime-time Saturday night slot. ”In 10 years this will be the biggest sport in the world,” Ferguson predicted.
