Randy vs Brock Lagging at Gate
October 9, 2008
Dave Meltzer of the Wrestling Observer had a snippet of info in the print version of his newsletter about the soft market for tickets that the UFC is finding for Brock vs Randy tickets:
The 11/15 Las Vegas show with Randy Couture vs. Brock Lesnar, which should have been a first weekend sellout, due to the combination of the high prices and economy is at 8,000 sold for $3 million, and also moving slowly since only the $500 and up seats are left. There are casinos who have purchased tickets that don’t figure into that number, which is the ticket outlet numbers. But it was scaled to break the all-time UFC gate record of $5.4 million and right now it looks like they are going to have to cut deals or paper to sellout the 14,000 plus seats at the MGM Grand Garden Arena.
The Randy-Brock information was mentioned against the backdrop of a piece that gave the tone that the United States’ economic troubles are affecting the UFC”s ability to move their premium-priced seats. While the party line from Dana and Lorenzo seems to be that the downturn isn’t bad for their PPV business, there seems to be little doubt that it is affecting their gate revenues.
It should be interesting to see what effect this has on their subsequent two cards in Las Vegas, which follow quickly afterward. While the New Year’s and Super Saturday don’t look to have as high a premium on their best seats, an adjustment in their ticket pricing strategy may be needed to fill the venue. That would be the better option, as papering tends to devalue your product.