Inside the Numbers: Who Draws On PPV?

October 1, 2008

Adam Swift recently did a segment on the Inside MMA comparing the relative drawing ability of various UFC fighters:

The charts below break down the relative drawing power of each fighter in comparison to the average card with out them. These numbers cover PPV’s since the beginning of 2006, which for all intents and purposes marks the beginning of the modern era of the UFC on PPV. It was during this time period that the organization was first able to fully realize the benefits of their success with The Ultimate Fighter.


.	CHANGING OF THE GUARD?
.
.	STAR	AVG BUYS	AVG BUYS W/O	% CHANGE
.	Ortiz	630,000	461,500	36.5%
.	Liddell	616,667	456,842	35.0%
.	Jackson	597,500	486,304	22.9%
.	Hughes	506,667	493,636	2.6%
.	Couture	486,667	493,364	-1.4%
.	GSP	475,000	497,956	-4.6%
.	Griffin	472,500	497,174	-5.0%
.	Evans	375,000	505,652	-25.8%
.	A. Silva	337,500	525,238	-37.5%
.	Franklin	308,333	548,712	-43.8%
.
.
.	TOP 10 UFC PAY-PER-VIEWS
.
.	EVENT	MAIN EVENT	BUYS
.	UFC 66	Liddell v. Ortiz II	1,050,000
.	UFC 61	Ortiz v. Shamrock	775,000


.	UFC 71	Liddell v. Jackson II	675,000
.	UFC 81	Lesnar v. Mir	650,000
.	UFC 87	St Pierre, Lesnar	625,000
.	UFC 60	Hughes v. Gracie	620,000
.	UFC 79	Liddell v. Silva	600,000
.	UFC 68	Sylvia v. Couture	540,000
.	UFC 83	GSP v. Serra	525,000
.	UFC 74	Couture v. Gonzaga	520,000
.	UFC 86	Griffin v. Jackson	520,000
.
.
.	THE OLD GUARD
.
.	FIGHTER	TOTAL BUYS	EVENTS
.	Ortiz	3,150,000	5
.	Liddell	3,700,000	6
.	Hughes	1,520,000	3
.	Couture	1,460,000	3
.
.	TOTAL	9,830,000


.	AVG	578,235
.	% of BUYS	79.40%

Written by robnashville · Filed Under UFC, opinion and analysis, pay-per-view
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