EliteXC: Heat Ratings

October 5, 2008

MMAPayout.com has learned EliteXC Saturday Night Fights drew 4.30 million viewers and a 1.8/ 6 among adults 18-49 from 9-11 p.m. The half hour breakdowns:

9:00 p.m. – 3.53 million viewers (#4), A18-49: 1.3/ 4 (#3)
9:30 p.m. – 4.48 million viewers (#3), A18-49: 1.9/ 6 (#2)
10:00 p.m. – 4.37 million viewers (#3), A18-49: 1.9/ 6 (#1)
10:30 p.m. – 4.84 million viewers (#3), A18-49: 2.2/ 7 (#1)

The 5/31 broadcast of EliteXC on CBS drew 4.3 million viewers and a 1.9/6 in the 18-49 demographic without the time over runs. The 7/26 broadcast, without Kimbo or Carano, drew 2.62 million viewers and a 1.0/3 in the 18-49 demographic from 9pm-11pm.

The household rating is not available yet, however if the numbers trend like those for the May broadcast, the rating will likely be in the 2.6-2.8 range. There were overages on last night’s card but not the large amount that boosted the final number for the May card. If there is any solace in the essentially flat numbers, they did capture the 18-49 demographic in the 10PM hour.

Update: Additional ratings info from MMAWeekly:

Amongst male viewers in the 18-34 and 18-49 year old age brackets, “Heat” took first place with a 2.5 rating. It also took first place in the adults (men and women) 18-34 category with a 1.8 rating. In the adults 18-49 category, it tied with ABC’s broadcast of college football with 1.8 rating.

The ratings for men and women in the 18-34 and 18-49 categories were down 11 percent and four percent, respectively, from EliteXC’s CBS debut in May, the last card to feature stars Kimbo Slice and Gina Carano.

Comments are closed.