Creating Your Own Opportunity

October 31, 2008

Bringing in sponsors to the MMA game can often be a tough road, but key in being successful is being proactive in exposing the sport to the uninitiated and then cultivating these prospects for future business. In reading over the Underground forum, an excellent example of this would be the show being put on for the annual Consumer Electronics Show in Vegas. Here a little more info and the who and the why:

LG and MTX put this fight on for free (at an expense) to educate these industry executives on how great our sport is and how special the athletes are that participate. Last year we out drew the Mary J Bilge concert and this year we have doubled the budget so expect big things.

If you want to be considered for the event please send us your bio and any links to your fight vids to

The CES is a who’s who of the players in the technology business, with plenty of prospects for bringing in a blue chip company to advertise in the MMA arena. Forward thinking and being proactive like with this CES show are what will help take the sponsorships for fighters to a whole other level.

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