BSN Adds UFC Coverage to Website

October 25, 2008

Lifestyle marketing analyst Finn McKenty noted that nutrition and supplement company BSN has added to it’s sponsorship deal with the UFC by including coverage of the UFC 90 weigh-ins on their company website:

BSN is proud to announce for the first time ever, the weigh-in for this historic UFC® 90: SILVA VS. COTE will be broadcast live and free on at 5:00 pm Eastern Standard Time on Friday, October 24, 2008. See the biggest names in the UFC® like Anderson Silva, Patrick Cote, Thiago Alves, Josh Koscheck, Sean Sherk and Tyson Griffin weigh in the day before their big fights … live and free!

McKenty had some great perspective on the weigh-in deal on his Lifestyle Marketing Blog:

It’s great to see BSN leveraging their UFC sponsorship in new ways and becoming more tightly integrated into the events like this. Normally I’d say that weigh-ins aren’t really a great showcase for a brand, but for a sports nutrition brand like BSN, it’s a great match! What more appropriate occasion to talk about supplements than weigh-ins?

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