UFC Signs Mobile Entertainment Deal

September 24, 2008

NEW YORK – September 23, 2008 – Thumbplay® ( www.thumbplay.com ), the #1 mobile entertainment content service in the U.S.*, and the Ultimate Fighting Championship® ( UFC® ), the world’s premiere mixed martial arts sports organization, today announced the launch of a wide array of mobile content through the Thumbplay service. Effective immediately, UFC fans can hear from their favorite UFC fighters, replay videos of the most intense matchups and view the stunning Octagon Girls™ through the convenience of Thumbplay’s online and mobile content retrieval service.

Thumbplay, available on more than 2,000 mobile devices across all major U.S. carriers, will now showcase some of the most exciting throw-downs in fight history and other riveting content, including:
• Fighters: Download videos and wall papers from various UFC fighters
• Octagon Girls: Arianny Celeste, Edith Labelle and Rachelle Leah heat up your background
• Events: Video Clips and stills from the biggest battles in UFC history
• Sound Effects: All the sounds of the Octagon in one convenient spot

“UFC has exploded on the sports scene and enjoys an enormous fan following that is as dedicated and passionate as the athletes themselves,” commented Are Traasdahl, Thumbplay’s CEO and founder. “Now, the fans will have an even deeper connection to their favorite athletes and all of the compelling content the UFC has assembled. And naturally, it is all delivered with the great service and easy access Thumbplay is known for.”

UFC, the world’s largest pay-per-view content provider with more than 12 events per year, is a mixed martial arts competition between highly skilled professional fighters who use such disciplines as jiu-jitsu, judo, karate, boxing, kickboxing and wrestling. UFC fighters are among the best-trained and conditioned athletes in the world hailing from such diverse countries as the U.S., Canada, Brazil, Japan, Russia, Holland and the United Kingdom.

“We are always pushing technology and looking for new ways to deliver the UFC experience to our fans,” stated Dana White, UFC President. “With Thumbplay, we can offer the UFC fighters, sounds and action from UFC events as downloads. This partnership makes new UFC content available to fans and can literally make the UFC come to life right on your mobile device.”

About Thumbplay

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at www.thumbplay.com or at m.thumbplay.com from a mobile phone.

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