Up-Update: Arlovski vs Nelson to CBS, January Affliction Not A Co-Promotion

September 24, 2008

Loretta Hunt of Sherdog.com is reporting that Affliction Entertainment has offered a Roy Nelson vs Andrei Arlovski match-up to EliteXC for their Oct. 4th CBS card. The fight would be a co-promotion between Affliction and EliteXC. The fight is still pending agreement from both fighters:

Arlovski’s management team would not comment Wednesday on the proposed bout, while Nelson’s attorney, Rod Donohoo, also refrained from remarks. However, Sherdog.com has learned from separate sources that both fighters have agreed in principle to the match and that contracts have been issued for review.

This an interesting development to say the least. Is this a marriage of convenience necessitated by the postponement of Affliction’s Oct 11th card? Or does this mark a initial phase of greater co-operation between the two MMA promotions? And if so, how do you make the numbers work? Could this be a case of too little, too late for both parties? Mixed martial arts certainly makes for strange bed fellows.

Update: Sergio Non of USAToday has spoken with Michael Cohen, COO of Affliction, who stated that the partnership between the two will also extend to the January Affliction card:

Under a deal worked out to co-promote bouts with Affliction Entertainment, Elite XC has added a fight between Affliction fighters Andrei Arlovski vs. Roy Nelson to the Oct. 4 show that will air on CBS. Arlovski-Nelson will is currently slated to be the third of five fights planned for the live broadcast, said Michael Cohen, chief operating officer of Affliction.

Elite XC and Affliction will also co-promote Affliction’s next event with Golden Boy Promotions, now scheduled for Jan. 24, Cohen said. That fight will air either on CBS or Showtime, he said.

“We truly believe this co-promote will help the sport to become more mainstream,” Cohen told me on Wednesday. “Fans should certainly look forward to seeing more fights on primetime television and Showtime.”

Of Course the right hand doesn’t know what the left hand is doing as usual, as Jared Shaw is saying this is a one time deal, in his interview with Ariel Helwani:

AH: What does this mean about the relationship between EliteXC and Affliction?

JS: This is just one fight. This is a co-promoted fight and it’s the first time out and it’s the beginning of a working relationship There’s nothing else in place. We hope that Roy Nelson vs. Andrei Arlovski is the beginning of a great budding relationship between Donald Trump’s Affliction and EliteXC.

Cohen later clarified his comments to Non, stating that any further collaborations between the two parties would be a work in progress, with nothing concrete at this point:

The two companies are co-promoting an Andrei Arlovski-Roy Nelson bout Oct. 4 on CBS, but no deal for anything beyond that date has been signed with Elite XC, CBS or Showtime, said Michael Cohen, Affliction’s chief operating officer.

“Any additional co-promotes with these groups are not definitive and are in discussions at this moment,” told me on Thursday morning.

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