WEC Gets Mexico TV Deal
August 4, 2008
Carlos Arias of the The Orange County Register brings news that the WEC has signed a deal to air theri programming in Mexico:
The WEC is home to many Mexican fighters such as WEC bantamweight champion Miguel Angel Torres, Manny Tapia, Leonard Garcia and Blas Avena. The WEC is going after the Mexican market in a huge way, announcing a deal with Cadena Tres to become the network television home for the WEC in Mexico.
The deal with Cadena Tres starts with Sunday’s broadcast of WEC 35, which features three titles fights, and runs through 2009.
“This partnership between Cadena Tres and the WEC is a groundbreaking event for Mexican television,†said Erik Zuckermann, director of programming and new content for Cadena Tres. “We are the first free TV network to bring the Mexican audience this kind of contact sport in primetime. The WEC live events represent the perfect choice for Cadena Tres, which, being the newest option on Mexican free TV, continually bets on content that represents a unique and fresh option for our viewers. We are certain the WEC will represent one of the biggest hits on TV and Cadena Tres will be the channel to watch every week.â€
Hat Tip to Luke Thomas for the find.
Be sure to check back tomorrow for an extended piece on the Zuffa’s efforts to crack the Mexican and Latin American market.
