Upper Deck To Introduce Line OF MMA Cards
August 26, 2008
The Orlando Sentinel breaks the news on another line MMA trading cards hitting the market:
Upper Deck has a mixed martial arts, MMA, trading card set on the way in October. The Art of Fighting would be the first standalone MMA trading card product, including 100 basic cards in the basic set and two autographed cards per 24-pack box.
While there’s no doubting MMA’s growing popularity, its mainstreaming reminds me a bit of the professional poker wave from a few years ago. Upper Deck had planned to produce a professional poker set, but those plans were scrapped. (Same for a professional fishing set around that time.)
I’m sure the MMA set will do well — Donruss’ Ring Kings insert cards have been pretty popular from the Americana set.
It should be interesting to see the composition of this set. The Ring Kings set from Donruss had a variety of MMA stars spanning the many different MMA promotions. The UFC has to be looking at some point to doing an exclusive line for the UFC only,
