Good Biz and Good PR
August 20, 2008
With MMA still looking to get fully legislated in the state of Massachusetts, it is still key to be educating the public about your sport. Smart MMA gym owners are stepping up to fill this role, which is helping expose their brand at the same time. Jorge Rivera’s USMMA gym is one such example:
USMMA, located at 316 Hartford Avenue in Bellingham, is hosting an open house and workshop, “What is an Ultimate Fighter?â€, to introduce and demonstrate the sport of Mixed Martial Arts on Saturday, September 20, from 10AM – 1PM, at its Bellingham training and yoga center. As the fastest growing sport, especially among young people, there is much to be learned about MMA such as the athleticism involved and the real fighters and their stories.
“It’s not just one of those cult sports anymore. It’s really become mainstream,” said Tom Hafers, CEO of the United States Mixed Martial Arts (USMMA) program, in Bellingham, MA. “We are passionate about Mixed Martial Arts and are excited to share it with everyone interested in its explosive growth,†he said.
USMMA is home to International Ultimate Fighting Champions including co-owner Jorge Rivera, also known as “El Conquistadorâ€, and several other emerging MMA stars like Mike Campbell. Campbell was recently chosen for the reality show “TapouT†on SpikeTV.
Just what is this sport all about? The goal of the workshop hosted by Hafers and Rivera, is to introduce Mixed Martial Arts with a brief presentation and hands-on demonstration. In addition to demonstrations, attendees will have the honor of meeting Ultimate Fighting Champions. They will answer questions for anyone wanting to learn about MMA or their fighting experiences. Light refreshments will also be provided.
