Christian Audigier To Launch MMA-Aimed Line
August 21, 2008
Christian Audigier, creator of popular brands Ed Hardy(R), Christian Audigier(R), and SMET(TM), announced the launch of Deathcryption(TM).
Deathcryption(TM) is inspired by the urban youth who enjoys mixed martial arts, loud and fast music, and bold fashion. It is the first line in the Audigier family of brands to retail in the mid-range price bracket, and is designed to bring Audigier’s high style and quality designs to a broader market. The collection showcases designs including medieval images, skulls, and angels. The t-shirt collection is antique and mineral printed on high quality fabric. Not really too much of a departure from the current crop of MMA lifestyle themed apparel, they look to separate themselves from the competition by leveraging the Ed Hardy connection.
This isn’t the first foray into MMA for Audigier. Audigier was a sponsor of Phil Baroni and James Thompson during their fights on the May 31st CBS telecast.
